India, February 04, 2025: Kaizzen, a global award-winning integrated communications consultancy, launches Public Affairs Advisory Services as a new business vertical. This strategic portfolio expansion reinforces Kaizzen’s commitment to providing a comprehensive solution that addresses the evolving needs of businesses and institutions operating in a dynamic regulatory and policy landscape.
The Public Affairs vertical has been established to address the growing need for dedicated policy advisory services and to support organizations in navigating the ever-evolving policy landscape, facilitating effective engagement with key stakeholders, and fostering an environment conducive to sustainable business growth.
With India’s rapid socio-economic development and rising global stature, there is an increasing demand for well researched representation to support business continuity and growth. In view of this, the Public Affairs vertical will offer services such as stakeholder mapping, government engagement, policy advisory & advocacy, issue management, legislative tracking, research, and narrative building.
“I strongly believe policy formation will play a pivotal role in India’s vision of becoming the third-largest economy by 2030 and in achieving our net-zero goals. With Kaizzen’s Public Affairs practice, we aim to enable policy formation by bringing leaders, experts, industry, government, and think tanks together,” said Mr. Vineet Handa, Founder and CEO of Kaizzen.
Handa further added, “With the launch of Kaizzen Public Affairs, Kaizzen will complete its service offerings and further strengthen its growth trajectory.”
To lead the newly launched vertical, Kaizzen is excited to welcome two eminent professionals. Mr. Jitendra Lall comes on board as a Senior Director, bringing over 27 years of experience in managing compliance, approvals, business continuity, and policy amendments across various sectors. Additionally, Mr. Kalyan Ranjan joins as an Advisor, with over 32 years of expertise in Public Relations, Corporate Communication, Public Affairs, CSR, and Sustainability. An alumnus of Jawaharlal Nehru University and the Indian Institute of Mass Communication, Mr. Ranjan has held leadership positions, including at Hindustan Coca-Cola Beverages, and is known for his philosophy, “Together, we grow.”
Their combined expertise will immensely enhance Kaizzen’s capabilities in navigating and influencing policy formulation. “I am elated to join Kaizzen and contribute to the inception of the Public Affairs vertical. With our collective experience and a shared vision, we aim to create a robust platform to support the sustainable growth of businesses and innovation. We will collaborate towards cultivating meaningful stakeholder outreach and engagement, aligned with the government’s aim to enhance ease of doing business,” said Mr. Ranjan.
About Kaizzen:
Kaizzen is a leading independent integrated communications agency with over 17 years of expertise in delivering impactful solutions across public relations, digital marketing, media advocacy, Kaizzen Insights in addition to various other expertise in the communication spectrum.
Globally recognized for its innovation, Kaizzen was ranked as the 7th fastest-growing agency in the world by the prestigious Provoke Rankings in 2024. With six offices across India and an office in the MENA region, a team of 200 communicators work in various verticals to support clients with their communication needs.
Its recent milestone, the launch of Kaizzen Global, established a partner network spanning over 80 countries, further reinforcing our ability to deliver seamless communication solutions on a global scale. Driven by creativity, trust, and a relentless pursuit of excellence, Kaizzen is committed to empowering brands with innovative and tailored strategies.
For more information: Prashant Subramanian, Vice President – 9899125503; prashant@kaizzencomm.com
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