National, 13th August 2026: boAt, India’s No. 1 audio and wearables brand, has officially unveiled its latest addition to the home audio segment—the Aavante Bar Prime soundbar series. Designed to transform everyday entertainment into a cinematic experience, the new lineup brings powerful bass, immersive surround sound, and premium connectivity to Indian households.
Built around the campaign theme, “Double the Bass, Double the Impact,” the series includes three formidable models: the Aavante Bar Prime DA600, Aavante Bar Prime B450, and the Aavante Bar Prime Thunder-D. With prices starting at an accessible ₹12,999, the series is engineered for movies, live sports, gaming, and music enthusiasts who crave room-filling audio.
The Aavante Bar Prime Lineup
The new series caters to diverse audio needs, moving beyond traditional television speakers to deliver richer, more dynamic soundscapes without the clutter of conventional home theatre systems.
| Model | Audio Output | Channels & Subwoofers | Key Audio Technology |
| Aavante Bar Prime DA600 | 600W | 5.2-Channel (Dual wired subwoofers + dual rear satellites) | Dolby Atmos |
| Aavante Bar Prime B450 | 450W | 5.2-Channel (Dual wired subwoofers + rear satellites) | boAt Signature Sound |
| Aavante Bar Prime Thunder-D | Optimized for everyday | Soundbar setup | Dolby Audio |
Seamless Connectivity
Across the entire lineup, users will find modern, versatile connectivity options ensuring compatibility with a wide range of devices including smart TVs and gaming consoles. All models feature:
-
Bluetooth v5.3 for seamless wireless streaming
-
HDMI (eARC) for high-fidelity audio transmission
-
USB, AUX, and Optical inputs
Elevating the Indian Home Entertainment Experience
As Indian consumers spend more time engaging with OTT platforms, connected TVs, and live sports, audio has become a critical pillar of the viewing experience.
“Home entertainment is becoming an increasingly important part of how Indian consumers experience content… With the Aavante Bar Prime series, we are bringing together powerful sound, immersive technologies like Dolby Atmos and thoughtful design at an accessible price point,” said Gaurav Nayyar, CEO, boAt.
He added that the brand’s focus remains on making premium home audio available to more households, solidifying boAt as a leading lifestyle technology brand across every screen.
Pricing and Availability
The Aavante Bar Prime DA600, B450, and Thunder-D are launching at introductory prices ranging from ₹12,999 to ₹18,999. The soundbars will be available for purchase on the official boAt website, Amazon India, Flipkart, and leading offline retail outlets nationwide.
About Imagine Marketing Limited (boAt)
Founded in 2015, Imagine Marketing Limited (the parent company of boAt) is India’s leading consumer technology company and the No. 1 player in the branded personal audio segment. Originally starting in personal audio, boAt has rapidly expanded into wearables, charging solutions, and home audio-visual products.
Deeply rooted in the Make in India initiative, boAt designed and manufactured 71% of its total units locally in FY2025. Backed by boAt Labs, an in-house R&D center with over 100 engineers, the company successfully returned to profitability in FY2025, continuing its evolution into a diversified, long-term growth consumer technology powerhouse.
Discussion about this post