Highlights:
- 1200+ free hearing camps were conducted to facilitate early detection of hearing loss in children
- #HarBacchaSunega trended at number two on X, reaching millions
- 7 BIG FM radio campaign spread awareness in major cities
- 100+ expert videos and 50+ school camps educated parents and children
- Funds raised will support cochlear implant surgeries for underprivileged children
New Delhi, 17th March 2025: ENTOD Pharmaceuticals, in collaboration with the Matanand Welfare Foundation, successfully concluded the National Hearing Week 2025, held from March 3rd to March 9th, under the theme “Hear Their World: Early Detection, Early Action.” The week-long initiative focused on children, with the aim to raise awareness about congenital hearing loss and highlight the need for early detection and preventive care. By reaching 3 crores people across India, the campaign helped improve awareness and access to pediatric hearing healthcare.
The initiative gained strong momentum both online and offline, engaging thousands across the country and bringing together healthcare professionals, influencers, and volunteers. More than 1200 free hearing screening camps were conducted in clinics, hospitals, and community centers, ensuring early diagnosis opportunities for children. The campaign’s social media efforts also had a significant impact, with #HarBacchaSunega trending at number two on X (formerly Twitter) and reaching millions nationwide and on the other hand social media campaign reached to 25 Million people.
To amplify the message further, a national radio awareness campaign aired on 92.7 BIG FM in Mumbai, Ahmedabad, Kolkata, Lucknow, and Bangalore.1200 + physical camps, 20+ walkathons and rallies, along with ENT specialists at clinics, hospitals, 5 Street skits and community centres were organized across INDIA. Over 100+ awareness videos featuring top ENT specialists were shared on social media, while more than 20 school awareness camps educated parents and children about hearing health. Additionally, five major walkathons and rallies brought communities together in support of the cause.
Additionally, funds raised through Matanand.org and ENTOD’s CSR initiatives will support cochlear implant surgeries for children from underprivileged backgrounds, ensuring they have access to critical treatment and a better quality of life.
The campaign’s impact was strengthened by the participation of over 105 ENT specialists and 100 social media influencers, who helped emphasize the importance of early intervention for congenital hearing loss. Awareness camps were also conducted for healthcare workers, ASHA, and Anganwadi members to help them identify hearing disabilities in children at the community level.
Mr. Nikkhil K Masurkar, CEO of ENTOD Pharmaceuticals, shared the vision behind the initiative, saying, “National Hearing Week 2025 has been a significant milestone in raising awareness about congenital hearing loss. Through 1200+ free hearing camps, a nationwide radio campaign, and a dynamic social media movement, we have reached millions across India—but this is just the beginning. Our mission is to ensure that every child, regardless of background, has the opportunity to hear, speak, and thrive. The funds raised will support cochlear implants for underprivileged children, strengthening our commitment to making hearing care accessible to all.”
Dr. Sanjeev Pethe, M.S. ENT, stressed the importance of early diagnosis, saying, “Congenital hearing loss is more common than people think, yet many cases go unnoticed until it’s too late. Without early intervention, children struggle with speech, education, and social interactions. National Hearing Week 2025 is a crucial step in spreading awareness and inspiring action. This initiative is a reminder for parents, teachers, and healthcare professionals to make hearing screenings a priority so that no child is denied the ability to hear and communicate.”
Although National Hearing Week 2025 has concluded, ENTOD Pharmaceuticals remains committed to making hearing healthcare accessible for all children. The success of this campaign marks the beginning of sustained efforts to educate communities, provide screenings, and support children with hearing disabilities across India.
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