Arattai: The Business Messaging App with Meetings & Cloud Storage

In the era of digital communication, India is making strides to create its own identity with homegrown solutions. One such effort is Arattai, a messaging app developed by Zoho, which is being positioned as an Indian alternative to WhatsApp. While WhatsApp dominates globally, Arattai offers features that WhatsApp currently lacks. Here are five areas where Arattai is ahead:

1. Chat Without Sharing Your Mobile Number

One of Arattai’s biggest advantages is that users can chat without revealing their mobile number. Simply create a unique username and start conversations, even with strangers. Sharing photos, videos, documents, and location is also seamless. WhatsApp, on the other hand, currently requires a mobile number to start messaging.

2. Dedicated Meeting Feature

Arattai allows users to create special meetings, separate from regular audio or video calls. This is ideal for business meetings or group discussions, offering a more structured approach. In contrast, WhatsApp only provides call links or scheduling options for group interactions.

3. Mentions and Notifications

The Mentions feature in Arattai highlights where you have been mentioned across chats, making it easier to keep track in busy group conversations. WhatsApp does not offer a consolidated view for mentions, which can make managing notifications cumbersome.

4. Pocket: Secure Cloud Storage

Arattai’s Pocket feature securely stores important messages, media, and notes in the cloud. Users can access these files from any device later, ensuring convenience and security. WhatsApp lacks a built-in protected storage option for messages and media.

5. Enhanced Privacy Controls

Arattai provides multiple privacy options, such as hiding your last seen and online status, controlling who can add you to groups or call you, and most notably, sharing your profile via username instead of a phone number. WhatsApp does not offer this level of privacy customization.

While WhatsApp remains a dominant global platform, Arattai is carving out its own niche with features designed for privacy, usability, and flexibility. For users seeking an Indian-made alternative with advanced controls and innovative tools, Arattai is steadily gaining attention.